So you started your own business. You decided on the right business structure, registered your company with the state and got a tax ID number.  You purchased business insurance. You spent time, maybe hours, days or weeks, thinking up a name for your company, you even asked friends and family what they thought of the name. You then created and printed business cards….everything is on track, right? But wait…. you may have just made a big marketing mistake.

Is the email address you have printed on your business cards one of the free email services like AOL, Outlook.com, sbcglobal.net, Comcast.net, gmail.com, ATT.net etc.. You may be thinking “so what, it still works!” but…. your email address reflects your business, making your business look less legitimate.  Domain names are not just for websites they are also your company’s email address! The cost of a domain name is approximately $25.00, which is cheaper than the cost to file your corporate identity, business insurance and even the cost of printing business cards.